How do you figure out how well gamification works?

Gamification, which is the use of game elements in a non-game setting, is a common way for businesses to get their workers to work faster. How can you tell if it’s working? And how can you tell how well it works? In this blog post, we’ll talk about ways to measure how well gamification works and talk about some companies that have used gamification to get results.

Where Does Gamification Come into Play?

Gamification can be used in many fields, from marketing and customer loyalty programmes to education and training. It can also be used inside a company to improve things like how engaged and productive employees are. How well the gamification elements fit into the situation and goals will determine how well they work.

Gamification is not a one-size-fits-all solution, which is important to remember. You have to look at how well it works and keep making careful changes as needed. As with any plan, there are things that could go wrong, and it might not work in every situation. But when done right, gamification platforms like Zizo can be powerful tools for getting people interested and changing their behaviour.

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How to Find Out if Gamification in Business Works?

In a business setting, one way to figure out how well gamification works is to keep track of any changes in productivity or performance metrics. You can also look at how engaged employees are, how many of them leave, how happy customers are, and how loyal they are.

In the end, it all comes down to how well the gamification elements help the business reach its goals. To make sure something works, it’s important to evaluate and make changes.

There are different ways to figure out how well business gamification works, but they are all flawed in some way.

How many people take part –

This is the most common way for businesses to figure out how well their gamified apps work. It works by keeping track of how often and how many people play each game over time. For instance, you might want to know how many people entered your company-wide sales competition over the course of a month.

You could then compare this number to the number of people who took part in previous competitions or other internal projects to see if the number of people taking part has gone up or down since those projects began.

The problem with this method is that it only tells you how many people are taking part in your programme. It doesn’t tell you if they’re enjoying it or not. These two things don’t have to be connected. An employee could do something just because they feel like they have to. So, if you want to know if gamification works or not, you should focus on measuring engagement instead.

Other metrics to track are employee productivity, how quickly they finish tasks, and how happy they are with the gamified system as a whole. Companies may also want to keep track of any improvements in sales, customer retention, and engagement on the platform or with the gamified process.

When done right, gamification can be a great way to get people interested and change the way they act. The best way to get started is to use a reliable gamification platform with strong compliance to protect your employees’ data. But it’s not a sure thing and needs to be carefully looked at to make sure it works.

Changes in behaviour could be another measure. Has gamification made employees more likely to come to work and go the extra mile to finish tasks? This can also be measured with gamification software that keeps track of data.

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Case studies on the use of games in business

  • Here are some examples of companies that have used gamification in the past and done it well:
  • With the help of a “game” called “LevelUp,” Coca-Cola was able to boost sales of VitaminWater products by as much as 300%. In this game, players got points when they bought Vitamin Water products, which they could then use to get special prizes. Players can also see exclusive content, like videos and photos of celebrities drinking VitaminWater.
  • McDonald’s gave free food to customers who went to their restaurants often by giving them the “McD’s Greeters” app. Based on how many times a customer went to the restaurant, the app would figure out what free items to give them (e.g., after six visits, they would receive one medium fries). Just a few months after it started, the programme went all over the country.
  • JetBlue Airways uses gamification to get people to fly more often by giving them rewards based on how many miles they fly with the airline each year. For instance, if you fly 100,000 miles in a year, you can use the airport lounges at New York’s JFK International Airport (JFK) (NYC).
  • A ride-hailing service called Uber uses gamification by giving its drivers different status levels based on how long they’ve been driving for Uber, as well as special perks like access.

The Future of Gamification in the Workplace

Gamification is not a new idea; it has been around since the 1970s. You’ve probably met it and didn’t even know it. Employee gamification’s future depends on how it keeps getting better as a tool that can be used to reach business goals other than just increasing productivity and engagement.

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FAQs

Q: Why did the use of games not work?

This is because the movement was new and there was a lot of buzz about it, which led to its success. Users quickly lost interest in the “games” made by these programmes, and gamification didn’t work in the long run to keep people motivated and interested.

Q: What are some important parts of making something into a game?

Goals and challenges, personalization, fast feedback, clear feedback, freedom of choice, freedom to fail, and social engagement are all common gamification design principles [9].

Q: What is the most important part of making something into a game?

One of the best things about gamification is that it makes learning fun and interesting. This is mostly because of how interactive it is. Role-playing and competition add a sense of immersion, which, if done well, can make learning a lot of fun.

Q: How does gamification try to solve a problem?

Think about all the handouts from training sessions, the exercises that don’t teach anything useful, and the meetings where everyone just wants to get out of there as soon as possible. Gamification tries to solve these problems by using the rules of games to get people’s attention.